West Side is the Best Side - 3333 California Brings Large-Scale Development to the West Side

Golden Gate - San Francisco

Event details:

12:00pm PDT on Tuesday, July 14, 2020
1:15pm PDT on Tuesday, July 14, 2020
San Francisco , CA
Registration for this event has closed.

West Side is the Best Side

3333 California Brings Large-Scale Development to the West Side

San Francisco’s sleepy west side is about to see its largest housing project in generations. The Prado Group and SKS Partners have received approvals to transform UCSF’s Laurel Heights office compound into 560 homes, 185 affordable senior units, 35,000 square feet of retail, and a childcare facility for 175 children. Never before has a project of this scale been proposed – much less approved - in this part of the fog-belt.

First a part of one of the City’s early cemeteries, this 10-acre site was converted into an office park for the Fireman’s Fund Insurance Company headquarters in the 1950s before UCSF purchased it in 1985 for its own use. Today, history is repeating itself as many of the same neighbors who litigated UCSF’s proposed use of the property 35 years ago are again asking the courts to stop Prado’s approved plan.

Join us to learn about the near-decade worth of work that went in to 3333 California Street. Hear from Dan Safier, President and CEO of the Prado Group, as he and his team lead us through the story that spans two District Supervisors, three Mayors, five architects, and more than one hundred fifty community meetings. From transaction to entitlement to politics, this is truly a project like none other.


Speaker Bio

Dan Safier is the President & CEO of Prado Group. Dan is responsible for the firm’s overall investment and development operation. Throughout his 30 years in the business, Dan has developed residential, retail, office and mixed-use properties and this is where his focus remains. He particularly enjoys the creation of great urban mixed-use environments.

Dan is a licensed attorney and a member of the State Bar of California, the Urban Development Mixed-Use Council of the Urban Land Institute, ICSC, and Lambda Alpha International. He is a Board Member and former Chairman of the Board of the Jim Joseph Foundation, a Director of SPUR, a Member of the UC Berkeley Fisher Center Policy Advisory Board, a Trustee of the Schultz Family Foundation, and a Founding Member of UC Berkeley’s Terner Center for Housing Innovation. Dan received his BA from UC Berkeley and his JD from UC Hastings College of Law.